FIRST SNOWS OF THE SEASON BLANKET JAY PEAK

FIRST FLAKES OF THE SEASON FALL ON JAY PEAK; NORTHERN VERMONT RESORT SETS SIGHTS ON ANOTHER SNOWY SEASON

JAY, Vt. (Oct. 15, 2007) – In typical fashion, a few October snowflakes fell on Jay Peak Resort in the Northeast Kingdom of Vermont over the weekend, setting the stage for what resort officials expect to be another snowy ski and snowboard season.

“Traditionally we receive upwards of 400 inches of natural snow over the course of our season,” said Steve Wright, vice president of sales and marketing. “While we won’t officially open for another month or so, the snow is nice to see. We plan to open to the public, weather permitting, during the Thanksgiving holiday weekend. Of course, in true Jay tradition, I’m sure there will be those that find first tracks much sooner than that.”

Set deep in the Northeast Kingdom of Vermont, Jay Peak is the largest mountain in its area and shares no air space with other large peaks. As a result, the majority of the moist air that is carried to Jay from the surrounding lakes or frequent storms condenses and cools as it rises up the slopes of Jay Peak, creating a thick pocket of snowfall. Virtually nothing stands in the way between this moisture and Jay Peak, allowing Jay to receive more snow on average than its Northeast counterparts.

Snowmaking will complement the efforts moving forward toward opening day. While Jay Peak receives more snow annually than Mt. Bachelor in Oregon, Aspen/Snowmass in Colorado, and even eastern North America’s highest peak, Mount Washington, in New Hampshire, resort officials take no chances gambling with Mother Nature. Consistent snowmaking efforts from the beginning of the season provide reliable machine-made base depths and surfaces regardless of natural snow totals.

Season passes are now on sale. All passes include VIP benefits as well. This season’s college pass, the Triple Major, includes Mad River Glen, which teams up with Double Major Vermont veterans Jay Peak Resort and Bolton Valley, to offer unlimited access to all three resorts, all winter, for only $269. There are no restrictions at any of the resorts, and the pass includes night skiing at Bolton Valley until 9 p.m. The pass price increases to $329 after Nov. 1.

For more details on season passes, recent snows, and reservations, information and to book your vacation online, visit www.jaypeakresort.com or for reservations call 800.451.4449.

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