Welcoming the Media
Jay Peak welcomes all media who want to visit the mountain to see firsthand what sets it apart from other resorts. Jay Peak will issue complimentary tickets and exclusive access to members of the media who are on assignment from an accredited news and/or publishing outlet, and writers who have a verifiable body of work. Please do not show up on a Saturday without calling in advance as there is a fantastic chance you will not be issued a media ticket. (You might even find yourself wrapped in duct tape and lashed to the outside of the tram.) Also, please have a seat, take a deep breath and really think about what you're doing before calling and asking for media access during any holiday period. Repeat that process if you're seriously considering asking for media access for family members and/or "significant" others. Seriously....really, really think about what you are doing.
SPECIAL LOVE FOR...Pay-to-players. Those who fancy themselves "Executive Producers", "Managing Editors" and/or "Directors", but are in fact sales folks for their various publications and/or broadcast shows.....please walk down to the Registrar's Office of your local community college and enroll in Journalism Ethics and Standards 101. While we are a bunch of attention-seeking PR monkeys over here in the Communications office, we don't "share our partner list", "explore cooperative advertising opportunites", or pay $47,000 production fees in exchange for "editorial coverage." If it is cash you seek, drop a line to our Marketing Department at 802-988-2611. Just stay on the line until you hear the prompt for "Marketing."
CALLING ALL BLOGGERS. Well....not really. We love to see our name on the interweb, and if you're one of these savvy folks who have carved out a rabid following, drop us a line. But when you do, have your data ready, like how many unique visitors your site receives on a day, month and a year; how many unique page views you get; how much time said visitors are spending on said pages; and where (geographically) these visitors are coming from. Be ready to share that PDF that Google Analytics will generate for you.
ARE YOU AN "EXPERT" IN SOCIAL MEDIA AND/OR WANT TO HELP US OPTIMIZE OUR WEB PRESENCE? Awesome, but it is not the Communications department you seek. We have a very limited skill set; that's why we're in PR. We don't make those large strategic decisions to hire such experts. If you want to pitch your skills, dial 802-988-2611 and wait for the prompt for "Social Media Expertise."
DONATION REQUESTS- Please direct all donation requests to email@example.com and allow for 10-15 business days for a response. Please include the organizations name, how a donation would be used, and a 200-word description of the event.
In order to receive assistance, members of the media must schedule a media visit at least 48 hours in advance via the Media Visit form, or by contacting:
Please Note: Spouses and children are not included (as mentioned above), except where the assignment involves family, children's programs or other stories that involve family members. Jay Peak will not issue assistance to other media personnel such at advertising and sales representatives.
Current Press Release
Jay Peak Resort Announces $40 Million Summer
Camps, Concerts and Construction Planned for Jay Peak’s Summer
May 13, 2013 (Jay, VT)- Jay Peak Resort today released its summer schedule and it’s a busy one. In addition to the golf course’s recent opening on May 11, summer camps for foodies and adventurers alike, concerts, weekly barbeques and farmers' markets, the resort will continue its ambitious revitalization initiative. This time the focus will be on the Stateside area... READ MORE...
Press Release Archive